MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02303nam a22002893a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009013290 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230428161050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230428b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
upmin |
| Transcribing agency |
UP Min |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.2 2014 M21 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C35 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Calatrava, Lemuel O., |
| Relator term |
author. |
| 9 (RLIN) |
905 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Leading Mindanao tourism : |
| Remainder of title |
a strategic plan for Madayaw Resort / |
| Statement of responsibility, etc. |
Lemuel O. Calatrava ; Thaddeus R. Acuña, Sylvia B. Concepcion, Aurelia Luzviminda V. Gomez, advisers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Davao City : |
| Name of publisher, distributor, etc. |
School of Management, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 73 leaves |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Confidential |
| 502 ## - DISSERTATION NOTE |
|---|
| Linkage |
Thesis(Master in Management)--University of the Philippines Mindanao, December 2014. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Madayaw Resort is faced with unstable financial performance in the recent years. This is characterized by sustained low revenues caused by low guest volume and large amount of lost bookings. These brought the necessity of assessing the Resort's competitive position relative to its market and historical performance. The methodologies employed in this strategic paper were outlined by the conceptual framework for destination competitiveness, as modified from David (2011) and Crouch (2007). The methodologies include exploratory research and detailed analyses of the Resort's external and internal environment, complemented with strategic management tools in order to identify and select the optimum strategy. Among the feasible alternative strategies that may be implemented by Madayaw Resort, 'product development' emerged as the best. This involves implementing new and improved Resort products/services in order to attract more individual tourists and group banquets. These products include the expanded accommodation facilities for corporate/group clients, and enhanced marketing activities to mitigate lean months. Implementation of this strategy would lead to the attainment of the Resort's target utilization and earnings. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Curriculum code |
M241 Policy and Strategic Planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Acuña, Thaddeus R., |
| Relator term |
adviser. |
| 9 (RLIN) |
1550 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Concepcion, Sylvia B., |
| Relator term |
adviser. |
| 9 (RLIN) |
569 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gomez, Aurelia Luzviminda V., |
| Relator term |
adviser. |
| 9 (RLIN) |
906 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
