Feasibility assessment of establishing direct marketing of vegetables by smallholder farmers in Davao City, Philippines / (Record no. 3270)

MARC details
000 -LEADER
fixed length control field 02342nam a22002413a 4500
001 - CONTROL NUMBER
control field UPMIN-00009072466
003 - CONTROL NUMBER IDENTIFIER
control field UPMIN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230422121034.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230422b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UP Min
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG 993.5 2016 A3
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) F46
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Florentino, Krestel Ve F.
Relator term author
9 (RLIN) 3542
245 ## - TITLE STATEMENT
Title Feasibility assessment of establishing direct marketing of vegetables by smallholder farmers in Davao City, Philippines /
Statement of responsibility, etc. Kestrel Ve T. Florentino; Vlademir A. Shuck, adviser
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 109 leaves
500 ## - GENERAL NOTE
General note Thesis (BS Agribusiness Economics)-- University of the Philippines Midnanao, June 2016
520 3# - SUMMARY, ETC.
Summary, etc. Vegetable farmers face the challenge of selling their produce as soon as it is harvested to avoid wastage. Expanding market outlets for the farmers? produce can potentially increase the economic benefits to the farmers as well as the customers and consumers. This study focus on the feasibility assessment of direct marketing strategies, which are farmers? market and direct sales to institutions. A survey was conducted on the residents of the first congressional district of Davai City to determine their willing ness to participate in a farmers? market event held in UP Mindano. A similar method from the latter was also used to analyze direct sales to institutions with the food service provider of NAPOLCOM as the main respondent. The farmer group PAFA and SAFE are the producers of vegetables for this research. The study revealed that majority of the respondents are willing to participate in a farmers? market and they perceived it as a source for fresh, yet cheap vegetables. The same also expected by the food service provider of NAPOLCOM towards farmers directly supplying them. Respondents of the farmers? market held in UP Mindanao indicated that they benefited through lower prices (PhP4-PhP5) relative to wet market price while the institutional buyer mainly benefited through significant reduction in transaction cost. Conversely, farmers perceived direct marketing strategies as opportunities for learning, maximizing economic gains and minimizing losses through diversifying its market channels.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Undergraduate Thesis
Curriculum code ABE 200b
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shuck, Vlademir A.,
Relator term adviser
9 (RLIN) 907
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a Fi
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a UP
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Status Collection Home library Current library Shelving location Date acquired Source of acquisition Accession Number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2017-01-04 donation UAR-T-gd2651   LG 993.5 2016 A3 F46 3UPML00036372 2022-10-05 1 2022-10-05 Thesis
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2017-01-04 donation UAR-T-gd2652   LG 993.5 2016 A3 F46 3UPML00036373 2022-10-05 2 2022-10-05 Thesis
    Library of Congress Classification   Not For Loan Room-Use Only School of Management University Library Theses 2017-01-10 donation SOM-T-gd3470   LG 993.5 2016 A3 F46 3UPML00019556 2022-10-05   2022-10-05 Thesis
 
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