MARC details
| 000 -LEADER |
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| fixed length control field |
02907nam a22003013a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009102045 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221121135721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221117b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
upmin |
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.2 2013 M21 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
A52 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Añabesa, Imee Marie S., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Enterprise upgrade through enhancing performance and competitiveness : |
| Remainder of title |
a strategic plan for Apo ni Lola Durian delicacies / |
| Statement of responsibility, etc. |
Imee Marie S. Añabesa ; Thaddeus R. Acuña, Vlademir A. Shuck, Albert Joseph A. Fedillaga, advisers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Davao City] : |
| Name of publisher, distributor, etc. |
School of Management, University of the Philippines, |
| Date of publication, distribution, etc. |
c2013 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 74 leaves |
| 500 ## - GENERAL NOTE |
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| General note |
Confidential |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Not available to the general public. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Apo ni Lola Durian Delicacies (ANLDD) is a small-medium enterprise that is primarily engaged in manufacturing of durian candies and other fruit flavored confectioneries. For over a decade in the business, it is known for its tasty and creamy candies. Product innovation as its current strategy facilitated enterprise growth. However, along this growth are many issues that the company is facing such as stiff rivalry and competition, product shelf-life and presentation, organizational orientation, and weak financial management practice. Using the strategic management framework of Fred David (2011), this paper generally aims to create a strategic plan for ANLDD that shall enhance productivity, efficiency, and competitiveness towards enterprise upgrade. The analysis utilized both primarily and secondary data through exploratory research under case study approach. Strategic management tools were also used in choosing the appropriate strategies. Based on the results, concentrated growth is chosen to be the best strategy for ANLDD. This involves focusing on increasing market share and dominance by increasing the rate of use of the products. This can be achieved by new selling and promotional activities to attract competitor's customers, new customers, and non-users. Taking advantage on product quality also strengthens market presence and increases market penetration. Concentrated growth strategy fits best given the strong internal position of the company and its aggressive market positioning. It is through this strategy that ANLDD can respond well to the many opportunities especially tourism growth, and can counter the constraints brought by high threat of competition. With concentrated growth, productivity is enhanced, efficiency and competitiveness is attained, and enterprise upgrade is achieved. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Strategic plan |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Policy and Strategic Planning, |
| Curriculum code |
M241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Acuña, Thaddeus R., |
| Relator term |
adviser. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shuck, Vlademir A., |
| Relator term |
adviser. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fedillaga, Albert Joseph A., |
| Relator term |
adviser. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
