Listen lokal : (Record no. 3354)
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| 000 -LEADER | |
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| fixed length control field | 02358nam a22002413a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00009309229 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240223105557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240223b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2015 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C54 W34 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Waga, Jean Kirvy M., |
| Relator term | author |
| 9 (RLIN) | 25165 |
| 245 ## - TITLE STATEMENT | |
| Title | Listen lokal : |
| Remainder of title | a teaser campaign for the major events of Davao music nation : a video production thesis / |
| Statement of responsibility, etc. | Jean Kirvy M. Waga ; Julius Neil A. Piala, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230 leaves + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Despite its strenuous attempts, Davao Music Nation, an organization that advocates the promotion of local independent music, was still unable to market and meet its events? three main objectives ? to expand audience, increase membership and embark upon corporate sponsorships. If this persists, the organization feared that it might have to cease operations soon. Building on this, the study was created. The principal focus of the dissertation was the production of a teaser campaign to promote the major events of Davao Music Nation. It was comprised of three stages ? the pre-production, production and post-production. Pre-production was basically the formative evaluation phase where series of in-depth interviews with key informants was conducted. Then, grounding on the tenets of Uses and Gratification Theory, the needs and preferences of the target audiences were identified through conducting a formative survey. Results mainly showed that a teaser campaign in the form of video poses a great potential in the context of marketing music-oriented events as it can be accompanied with background music, aesthetically augmented through different camera techniques and applied with varying treatments. When presented using the slice-of-life or bandwagon propaganda strategy, it was found that a teaser campaign is perceived as more engaging. The study used these primary findings as a reference on how Semiotics is applied in the interplay of visual and sound elements, and thus appear more engaging to the public. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | UndergraduateThesis, |
| Curriculum code | COMA 200 MEDA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piala, Julius Neil A., |
| Relator term | adviser |
| 9 (RLIN) | 23190 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2017-03-23 | donation | UAR-T-gd2710 | LG993.5 2015 C54 W34 | 3UPML00036980 | 2022-10-05 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2017-03-23 | donation | UAR-T-IT-gd2711 | LG993.5 2015 C54 W34 | 2022-10-05 | 2022-10-05 | Thesis |