Orchestrating UP Mindanao : (Record no. 3357)
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000 -LEADER | |
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fixed length control field | 02288nam a22002413a 4500 |
001 - CONTROL NUMBER | |
control field | UPMIN-00009309235 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | UPMIN |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230715161728.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230715b |||||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Transcribing agency | UPMin |
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2015 C54 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A32 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Agana, Enrico Sebastiene P., |
Relator term | author |
9 (RLIN) | 23172 |
245 ## - TITLE STATEMENT | |
Title | Orchestrating UP Mindanao : |
Remainder of title | branding through soundscapes / |
Statement of responsibility, etc. | Enrico Sebastiene P. Agana, Dennis John F. Sumaylo, adviser |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 57 leaves + |
Accompanying material | 1 CD-ROM (4 3/4 in.) |
502 ## - DISSERTATION NOTE | |
Dissertation note | Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015 |
520 3# - SUMMARY, ETC. | |
Summary, etc. | The UP brand is already known all over the Philippines but the UP Mindanao brand is not recognized even in the island of Mindanao. It was then the goal of this study to establish that brand through the use of audio branding with the help of the soundscapes of the university. The researcher employed a qualitative approach in collecting and analyzing the data. Document Reviews, Focus Group Discussion and Key Informant Interviews were conducted on the constituents of the university to determine the appropriate brand that the university wanted to portray. Thematic Analysis was used to analyze the data that was gathered. There were four themes that were identified. They are: UP Mindanao is known because of its UP name. it is already a prominent institution in Davao City but not in Mindanao, A Public Service and Research Oriented University that caters the Filipino people, especially in Mindanao, by providing high quality and affordable education, relevant service and extension programs and development of Mindanaoan Culture and Arts, UP Mindanao takes pride in being one with nature and their culture and UP Mindanao is an Institution that is on its developing years but promotes peace and harmony to the society. The fourth was used as the basis of the musical composition and the other themes were also featured in the different parts of the composition. The composition also featured the soundscapes that were recorded and identified during the data gathering process. |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Main curriculum objective | UndergraduateThesis, |
Curriculum code | COMA 200 SPCM |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sumaylo, Dennis John F., |
Relator term | adviser |
9 (RLIN) | 23173 |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
a | UP |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
a | Fi |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Thesis |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2017-03-23 | donation | UAR-T-gd2713 | LG993.5 2015 C54 A32 | 3UPML00036906 | 2022-10-05 | 2022-10-05 | Thesis | ||||
Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2017-03-23 | donation | UAR-T-IT-gd2714 | LG993.5 2015 C54 A32 | 2022-10-05 | 2022-10-05 | Thesis |