MARC details
| 000 -LEADER |
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| fixed length control field |
02942nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009309236 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231006183550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231006b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2015 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
D45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Delgado, Jealmer Phoenix V., |
| Relator term |
author |
| 9 (RLIN) |
23832 |
| 245 ## - TITLE STATEMENT |
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| Title |
Understanding the uses and benefits of products of scientific discovery : |
| Remainder of title |
a communication plan to raise awareness about biopreservatives / |
| Statement of responsibility, etc. |
Jealmer Phoenix V. Delgado, Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
125 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The University of the Philippines Mindanao is one of research universities in the island that studies and produces different scientific products aimed to make people?s lives easier and more convenient. The development of these products has been very fast and becoming bigger over the years. Because of this, this research paper explored the possibility of introducing the scientific products to the market through the application of science communication ? a discipline that integrates the fields of marketing and advertising in making the ultimate beneficiary; the general public understands the cause of these scientific products. Using the potential of Lactic Acid Bacteria (LAB) as a Biopreservative as case point, science communication is used to communicate the uses and benefits of products of scientific discovery to different institutions and organizations and to the target audience. Since LAB is a Biopreservative is a breakthrough and still on its introductory stage, product differentiation was applied to set its attributes distinct from its other competitors. After the extensive interview and survey in Barangay Mintal, the sample population of this research, results has shown that Biopreservatives were considered as natural, organic, and healthy alternative to the commercial preservative. Aside from that, the result of a brief and informal interview with the developer, Ms. Krizia Faye Calumba, a graduate of BS Food Technology in the same University would strengthen the popularization of the scientific product as it can also act as an antimicrobial material that prevents development of food borne microbes that spoils and changes the quality of raw pork products. All in all, these communication techniques and key features of Biopreservatives were incorporated in the Research-Objectives-Programming-evaluation (ROPE) process of the communication plan that serves as a guide in making the general public understand its advantages. As a result, a sample communication plan using the potential of Lactic Acid Bacteria (LAB) as a Biopreservative was produced. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
UndergraduateThesis, |
| Curriculum code |
COMA 200 SPCM |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Escano, Ma. Teresa R., |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
