MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02782nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
UPMIN-00009309256 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231214133816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231214b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2015 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
O88 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ostique, Mara Christina A., |
| Relator term |
author |
| 9 (RLIN) |
24421 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Communication audit on the 2013 and 2014 annual reports of the Philippine business for social progress / |
| Statement of responsibility, etc. |
Mara Christina A. Ostique, Julius Neil A. Piala, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Davao City: |
| Name of publisher, distributor, etc. |
College of Humanties and Social Sciences, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
93 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The study conducted a communication audit to assess the readability and clarity of the textual information of annual reports for the fiscal year 2013 and 2014 of the Philippine Business for Social Progress (PBSP). It also assessed the strength and weaknesses of the annual report as a communication tool to establish links with its member companies. A strategic communication audit was used to assess the relevant content, writing style, and readability, on how the PBSP integrated them across channels, (annual reports) - delivered in manner their member companies prefer to receive them. The author analyzed four randomly selected articles from each 2013 and 2014 PBSP annual Reports through the Gunning Fog Index, a readability formula was used to measure the readability index of textual information, generating the fog score from an online readability software. Results were further validated through an online survey among member companies. The purpose of the study is to provide PBSP with the information beneficial in improving one of their communication tools being used to generate funds and to improve the effectiveness of the tool and to serve as a benchmark for other organizations, and for the business and corporate communication practices to learn from the organization?s communication planning. The findings showed that both 2013 and 2014 annual reports of PBSP, the country?s business-led social development organization were readable enough to its intended audience not only purposively for its stakeholders but to any ordinary reader and over the course of a year had apparently increased its accessibility with its readable annual reports making their public disclosures even easier to decipher. PBSP should truly continue to live as an example for other Philippine Organizations in presenting more comprehensible communication materials. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis, |
| Curriculum code |
COMA 200 SPCM |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piala, Julius Neil A., |
| Relator term |
adviser |
| 9 (RLIN) |
23190 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
