MARC details
| 000 -LEADER |
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| fixed length control field |
02675nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009309257 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231219154348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231219b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2015 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
P35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pamosena, Kien Owen P., |
| Relator term |
author |
| 9 (RLIN) |
24432 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Emphasizing optimal birth spacing through social marketing : |
| Remainder of title |
a communication plan on DOH XI's 3-5 years optimal birth spacing campaign / |
| Statement of responsibility, etc. |
Kien Owen P. Pamosena, Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Davao City: |
| Name of publisher, distributor, etc. |
College of Humanties and Social Sciences, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2015 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
181 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Studies around the world have shown that birth intervals are highly associated maternal deaths. Because of this, health practitioners and advocates around the world, such as the Department of Health in the Philippines, suggest that birth spacing should be highlighted and emphasized through health communication campaigns. According to the Department of Health in Region XI, there is no concrete communication plan that has been laid out to disseminate properly the tenets and significance of optimal birth spacing. The lack of communication plan, with Optimal Birth Spacing as the highlight and focus, resulted to majority of the couples of reproductive age still having Very Low Knowledge on Optimal Birth Spacing and on its health benefits and underlying health implications if not practiced. Because of this, the researcher designs a communication plan. The researcher concludes that there is a need to come up with a strategic, organized, and well-planned communication interventions plan. And since Social Marketing has been used in promoting health-related practices recently, the researcher explored and used Social Marketing principles for the Optimal Birth Spacing campaign. Social Marketing principles complemented well with the variables and tenets of the Theory on Planned Behavior. In this planning process, the researcher considered the knowledge, attitudes, beliefs, and other variable that lead to the facilitation of Optimal Birth Spacing among the audience and based the creation of campaign strategies to the said factors. The researcher further inferred that the Marketing Mix principles of Social Marketing allowed the researcher to come up with a clear, goal-driven, audience-centered communication plan. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
UndergraduateThesis, |
| Curriculum code |
COMA 200 SPCM |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Escano, Ma. Teresa R., |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
