MARC details
| 000 -LEADER |
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| fixed length control field |
02396nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009309281 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231109182330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231109b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2016 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
J63 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jodloman, Christine De Siree F. |
| Relator term |
author |
| 9 (RLIN) |
24067 |
| 245 ## - TITLE STATEMENT |
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| Title |
Key messages on climate-smart rice varieties for farmers of Midsayap, Cotabato / |
| Statement of responsibility, etc. |
Christine De Siree F. Jodloman, Julius Neil A. Piala, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Davao City: |
| Name of publisher, distributor, etc. |
College of Humanties and Social Sciences, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2016 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
97 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016 |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
The purpose of this study was to develop messages about climate-smart rice varieties so that farmers in Midsayap, Cotabato will more likely to adopt these varieties. The messages were also developed based on the socio-economics, communication needs, and innovativeness of the farmers. A total of 36 farmers were selected using purposive sampling . the 30 farmers were surveyed, and the six farmers discussed the environmental relevance of new rice varieties during the focus group discussion. Descriptive statistical tools were used such as frequency charts and perentages to show results of the survey. Thematic analysis was used to show the recurring themes during the focus group discussion. Results show that farmers were either negative or positive towards the innovation: climate-smart rice. Price of seeds was the main barrier for farmers when it comes to adopting new rice varieties. This can be linked to the monthly income of farmers who are within and below poverty line. Climate was also the main thing that influences farmers in adopting new rice seeds. People they know like family members and friends were the most influential people that can influence farmers in choosing rice varieties. Seminars and workshops was also the most preferred channel of farmers in learning about climate-smart varieties. With these results, the researcher developed messages using the characteristics of the diffusion of innovation: relative advantage, compatibility, observability and triability. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
UndergraduateThesis, |
| Curriculum code |
COMA 200 SPCM |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Piala, Julius Neil A., |
| Relator term |
adviser |
| 9 (RLIN) |
23190 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
