MARC details
| 000 -LEADER |
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| fixed length control field |
02488nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009309311 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231116175214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231116b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2016 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
L37 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laran, Jessica P., |
| Relator term |
author |
| 9 (RLIN) |
24140 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Designing a campaign material to reintroduce Larong Pinoy campaign to Tagum Elementary Schools / |
| Statement of responsibility, etc. |
Jessica P. Laran, Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Davao City: |
| Name of publisher, distributor, etc. |
College of Humanties and Social Sciences, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
64 leaves + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This production study is anchored to the Department of Education's Larong Pinoy Campaign which was launched in the year 2007. The goal of this campaign is to revive the traditional games and counter the negative effects of the video games and computer gaming among school children. The campaign was designed to promote traditional games in order t refresh the values children can draw from sport. However, due to lack of promotional materials, the campaign was not sustained. Hence, the main objective of this study is to design a campaign material Larong Pinoy Campaign. The main target of this production study is the elementary students Grades 4-6 who are still not affected by the K to 12 curriculum. On e of the objectives of this study is to measure the knowledge, attitude and behavior of the students towards Larong Pinoy, hence, a survey was conducted to the students of the selected elementary schools in Tagum City. And to support the result of the survey, an in-depth-interview among MAPEH teachers/head was also conducted. The result of the survey and interview were the basis of the medium and content of the campaign material. The result of the survey found out that students have a very positive attitude and behavior towards the campaign but obtained a very low result on knowledge. Video on the other hand, was the result of the medium preference. Hence, the researcher produced an informational video about Larong Pinoy and the campaign with the help of Social Marketing and its 7P's, elaboration Likelihood Model and Principles and Elements of Design. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis, |
| Curriculum code |
COMA 200 MEDA |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Escano, Ma. Teresa R., |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
