Strategic plan for the condominium business unit of Damosa Land, Inc. / (Record no. 3447)

MARC details
000 -LEADER
fixed length control field 03069nam a22002053a 4500
001 - CONTROL NUMBER
control field UPMIN-00010049228
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221005165511.0
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG993.2 2017 M21
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) D46
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Deplayan, Dee A.,
Relator term author
245 ## - TITLE STATEMENT
Title Strategic plan for the condominium business unit of Damosa Land, Inc. /
Statement of responsibility, etc. Dee A. Deplayan; Larry N. Digal, Aurelia Luzvimonda V. Gomez, advisers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 48 leaves
500 ## - GENERAL NOTE
General note Thesis (Master in Management) -- University of the Philippines Mindanao, April 2017
520 ## - SUMMARY, ETC.
Summary, etc. The continuing boom of Davao City?s economy, which were mainly driven by the continued growth of the business process outsourcing(BPO) industry and the presence of leading property developers, has fuelled population growth and urban expansion. This has presented Damosa Land, inc. an opportunity to improve and expand its operations after the success of its maiden residential projects, Damosa Fairlane (house and lot) and Seawind (condominium). Given the company?s strategic direction, which includes increasing its market share in the condominium industry. DLI needs to ensure it has a sufficient pipeline of real estate projects in order to sustain the inventory levels required to achieve it probability targets over the next five years. The strategic plan focus on the condominium business unit of DLI, it utilized the modified Strategic Management Model adapted from David(2011) as the conceptual framework. Data gathering for the analyses of external and internal environment was mainly done through series of interviews with key personnel and through research from reliable sources of information. Based on the conducted analyses, the major external factors affecting the performance of DLI?s condominium business unit included the increasing population of Davao City, the continued growth of the BPO industry and the presence of leading property developers. For the internal factors, the affordability of condominium unit prices and spacious units were the major factors affecting the business unit?s financial performance. Out of these factors, three major strategies were identified to achieve its long-term objectives. These strategies focused on: (1) increasing market share; (2) improving profitability; and (3) automating its process. The noted strategies will be implemented based on the implementing program which was established in coordination with the concerned Department Heads of the Company. The implementation of these strategies will be managed by each Department Heads based on the set parameters and budget, with the condominium business unit head as the overall in-charge. In addition, these strategies will be monitored regularly against the set performance metrics, and adjustment will be made, if necessary, in order to achieve the long-term objectives of DLI?s condominium business unit for the next five years (2018 to 2022).
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Policy and Strategic Planning,
Curriculum code M241
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Digal, Larry N.,
Relator term adviser
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gomez, Aurelia Luzviminda V.,
Relator term adviser
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a Fi
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a UP
Holdings
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          University Library University Library 2022-10-05 UAR-T-gd2826   LG993.2 2017 M21 D46 3UPML00037503 2022-10-05 2022-10-05 Thesis
 
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