Positioning : (Record no. 4083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00640pam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00000005704 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221006094016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850611s1986 nyu 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070652643 |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.2 |
| Item number | .R53 1986 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5827.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | R53 1986 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 245 10 - TITLE STATEMENT | |
| Title | Positioning : |
| Remainder of title | the battle for your mind / |
| Statement of responsibility, etc. | by Al Ries and Jack Trout. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed., rev. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 213 p. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning (Advertising) |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | SOM1 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-06 | SOM-301 | HF5827.2 R53 1986 | 3UPML00004985 | 2023-06-03 | 2022-10-06 | Book |