Modern institutional advertising; (Record no. 4180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00763cam a22002291 4500 |
| 001 - CONTROL NUMBER | |
| control field | tlc00005928 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221006094023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 731212s1967 nyua 00010 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 66026080 //r942 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .F54 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD59 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | F55 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Flanagan, George Alexander. |
| 245 10 - TITLE STATEMENT | |
| Title | Modern institutional advertising; |
| Remainder of title | including corporate, corporate image association, service, and all other major forms of non-product advertising |
| Statement of responsibility, etc. | [by] George A. Flanagan. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | McGraw-Hill Book Co. |
| Date of publication, distribution, etc. | [1967] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 299 p. |
| Other physical details | illus. |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Institutional advertising. |
| Withdrawn status | Lost status | Damaged status | Status | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-06 | B-15090 | HD59 F55 | 3UPML00006360 | 2023-05-26 | 2022-10-06 | Book | ||||||
| University Library | University Library | 2022-10-06 | B-17128 | HD59 F55 | 3UPML00006363 | 2023-05-26 | 2022-10-06 | Book | c.2 |