Marketing management: (Record no. 4396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | tlc00006242 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221006094038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031121s1996 |||| ||||c|engg |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132548976 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A78 M37 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | an Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler...[et.al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 1055 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Withdrawn status | Lost status | Damaged status | Status | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-06 | M-076 | HF5415.13 A78 M37 | 3UPML00004799 | 2023-05-31 | 2022-10-06 | Book |