MARC details
| 000 -LEADER |
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| fixed length control field |
02682nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00012254428 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230422154703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230422b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UP Min |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2018 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
G35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Galleros, Dhenisse Casandra P., |
| Relator term |
author |
| 9 (RLIN) |
3550 |
| 245 ## - TITLE STATEMENT |
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| Title |
Assessing the impact of electronic word of mouth marketing on agritourism farms in Davao City / |
| Statement of responsibility, etc. |
Dhenisse Cazandra P. Galleros; Exegesis Jedidiah Ebarle-Bangcaya, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
56 leaves |
| 502 ## - DISSERTATION NOTE |
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| Linkage |
Thesis (BS Agribusiness Economics) -- University of the Philippines Mindanao, May 2018 |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
With the growing availability and popularity of web-based opinion flatforms, online product reviews are now an emerging market phenomenon that is playing an increasingly important role in consumer decisions especially in the tourism sector, since the products they offer are intangible. Electronic word of mouth (eWOM) can be easily advantageous in agritourism since the former is done in a computer mediated environment which lessens marketing costs. Davao City already have some well-known farm resorts and many areas are scouted to have potential in this booming industry. With this, the overall aim of the study is to determine the impact of eWOM in Davao City?s Agritourism sites. Moreover, determining the socio-demographic characteristics and attitude of tourists toward decision making can help resort managers in improving the farm and its services. The research determined the factors associated with the effectiveness of eWOM: Characteristics, Coomunicators, and Farm Attributes. To achieve the objectives of the study, Multiple Linear Regressions was used to investigate the effect of the variables on tourist decision-making. The results show that age, gender, income, and educational attainment, of tourist have implications on farm visits. About 75% of the 300 respondents said that they heard of a farm resort from word of mouth which confirms its effectiveness. Lastly, the outcome of the study shows that the variables used explains 89.7% of variation in the farm preference of tourists. Therefore, the factors of eWOM indicated in the farm preference of tourists. Therefore, the factors of eWOM indicated in the study have a great impact on tourists? visits. The effectiveness on this cheap marketing alternative encourages farm managers to utilize the internet to get feedback and improve the farm?s facilities and services. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Undergraduate Thesis, |
| Curriculum code |
ABE 200b |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Bangcaya, Exegesis Jedidiah E., |
| Relator term |
adviser |
| 9 (RLIN) |
1541 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
