MARC details
000 -LEADER |
fixed length control field |
03423nam a22002773a 4500 |
001 - CONTROL NUMBER |
control field |
UPMIN-00019358429 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
UPMIN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230227144627.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230227b |||||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UP Min |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.2 2019 M21 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
L44 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Legaspi, Dyle S., |
Relator term |
author |
9 (RLIN) |
2611 |
245 ## - TITLE STATEMENT |
Title |
Strategic plan for RDEX Food International Philippines, Inc. processing plant division / |
Statement of responsibility, etc. |
Dyle S. Legaspi; Pedro A. Alviola IV, Aurelia Luzviminda V. Gomez, Glory Dee A. Romo, advisers |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Date of publication, distribution, etc. |
2019 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
87 leaves |
502 ## - DISSERTATION NOTE |
Dissertation note |
Thesis (Master in Management) -- University of the Philippines Mindanao, April 2019 |
520 ## - SUMMARY, ETC. |
Summary, etc. |
RDEX Food International Philippines, Inc., more commonly known as RDEX, was founded and established on December 1990 in General Santos City, the Tuna Capital of the Philippines. The company operates four business divisions: (1) Ice Plant, (2) Cold Storage, (3) Aquaculture, and (4) Processing Plant Division processes fresh and frozen tuna export market, and value-added tuna products for the local market. This division will be the focus of this five-year strategic plan. The objectives of this study are to increase revenue, increase net profit, and maintain employee turnover rate of the company. The strategic plan was formulated with the guidance of the Strategic Framework adapted from the Comprehensive Strategic Management Model of Fred David (2011). The issues of REDEX were determined to be the instability of fish raw material supply due to sustainability problems and stiff competition among seafood processors as well as the drastic increased in price rates especially on power and supply. Through external and internal environment analysis, several factors have been identified as the company's opportunities, threats, strengths, and weaknesses. These were then assessed using the External and Internal Evaluation matrix. The results were then used in determining strategic options to address the division's major issues and problems. Tools such as the Internal-External matrix, SWOT Matrix, and Quantitative Strategic Plan Matrix aided in the selection of appropriate and attractive strategies. Results revealed that market penetration is the most attractive strategy for tackling the issues and achieving the objectives of the company. Market penetration would target to increase revenue and improve company image and brand awareness through the local market. In doing so, the local market could potentially increase the earnings of the company that could aid the export business particularly in the procurement of supply, daily operations and expenses. Moreover, as an exporting company with a local business, being well-known in the local scene could in turn, improve company image for the export buyers. Several programs and activities were proposed in this plan, and financial projection was crafted to project the revenues and income gained for the strategy. A balance score card was developed to be used as a control and evaluation system to evaluate the achievement and progress of the strategy objectives. |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
Main curriculum objective |
Policy and Strategic Management |
Curriculum code |
M241, |
Source of term or code |
MM, School of Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Alviola, Pedro A. IV., |
Relator term |
adviser |
9 (RLIN) |
1513 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gomez, Aurelia Luzviminda V., |
Relator term |
adviser |
9 (RLIN) |
906 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Romo, Glory Dee A., |
Relator term |
adviser |
9 (RLIN) |
1536 |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
a |
Fi |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
a |
UP |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Thesis |