Reel love: (Record no. 919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02377nam a22002533a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00020276027 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230715164057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230715b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG 993.5 2018 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agcambot, Dyna Melissa Jane C., |
| Relator term | author |
| 9 (RLIN) | 23174 |
| 245 ## - TITLE STATEMENT | |
| Title | Reel love: |
| Remainder of title | an analysis on the product placement practice in select Filipino movies featuring ABS-CBN loveteams / |
| Statement of responsibility, etc. | Dyna Melissa Jane C. Agcambot; Khurshid C. Kalabud, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 69 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This mixed method study aimed to find out how product placements are incorporated and to identify the meanings created in select Filipino movies featuring ABS-CBN loveteams in the last five years (2013-2017). The researcher employed the Adapted Meaning Transfer Model by Cristel Russell and Roland Barthes? denotation and Connotation. Russell?s model assisted in understanding how product meanings that are associated to the movies are eventually transferred to the audience, whereas Barthes? Denotation and Connotation guided the study in identifying the use value (or functional value) and exchange value of the integrated product placements in the selected movies. The result showed that advertisers preferred using a visual and a subtle placement when featuring the brands/branded products in movies. These placements are mostly associated with main characters and positive contexts. The significant statements, the denotation and connotations, and the cluster of meanings extracted were also discussed in the results. For future studies, the researcher recommends having a bigger sample size and a longer time frame (e.g. 10-20 years) which will allow varied results. By studying more movies in a longer time frame, future researchers may discover significant changes in the process of how product placements work throughout the years. Future researchers may also conduct experimental research regarding the product placements? role in influencing consumer's purchase behavior. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | UndergraduateThesis |
| Curriculum code | COMA200, |
| Source of term or code | BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kalabud, Khurshid C., |
| Relator term | adviser |
| 9 (RLIN) | 23169 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | College of Humanities and Social Sciences | 2019-09-24 | donation | CHSS-T-gd6110 | LG 993.5 2018 C54 A33 | 3UPML00025283 | 2022-09-22 | 2022-09-22 | Thesis | ||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | 2019-09-24 | donation | UAR-T-gd2976 | LG 993.5 2018 C54 A33 | 3UPML00038304 | 2022-09-22 | 2022-09-22 | Thesis | Archives and Records |