MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02787nam a22002533a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
UPMIN-00020394427 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230914155750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230914b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2018 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cabantug, Kimberly H., |
| Relator term |
author |
| 9 (RLIN) |
23563 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Correlation of exposure to media messages in fashion advertisements on women's ideal body image perception and propensity to use body and beauty self-enhancements / |
| Statement of responsibility, etc. |
Kimberly H. Cabantug; Nelfa M. Glova, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
118 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Social Cognitive Theory was introduced by albert Bandura (1977) which he developed from his Social Theory added with a key construct self-efficacy. The theory primarily explains how the people acquire and maintain behavioral patterns through a triadic interaction between environmental, personal, and behavioral factors. In this study, the researcher applied SCT?s constructs and framework in media communication, specifically fashion advertisements. The researcher surveyed 100 working women from the different types of workplace such as banking, hotel receptionist, customer sales representative, medical representative, etc. they were asked regarding the media exposure, body image perception, perceived self-esteem, internalization of the ideal body and beauty image, propensity to use body and beauty self-enhancements, and actual usage of self-enhancements. The respondents rated each variable in a Likert-format. Respondent?s socio-demographic status such as age and educational attainment was also measured in this study. The data gathered in the survey were encoded and analyzed using the Statistical Package for Social Sciences (SPSS). Spearman?s rho and Categorical Regression Analysis were used to measure reliability and relationship among the dependent and independent variables. The results suggest that their propensity level was affected by their exposure to fashion advertisements, body image perception, educational attainment, internalization of the ideal body and beauty image, and their current environment (work). Moreover, respondents? willingness to use self-enhancements to improve their physical appearance was frequently associated with self-confidence based from their qualitative responses in the open-ended questions. Overall, the predictor variables make up the 26% of the reason to measure propensity level to use self-enhancements. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200, |
| Source of term or code |
BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Glova, Nelfa M., |
| Relator term |
adviser |
| 9 (RLIN) |
23241 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
