MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02424nam a22002533a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00020986426 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230729153036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230729b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2019 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
A55 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aniñon, Chalcedony R., |
| Relator term |
author |
| 9 (RLIN) |
23244 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Kuta wato : |
| Remainder of title |
designing a mobile travel application for Cotabato City / |
| Statement of responsibility, etc. |
Chalcedony R. Aniñon; Mishael Jacob L. Pueblas, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
160 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study explored means in digitally promoting Cotabato City through designing a mobile travel application. Cotabato City is a city rich in unique culture and history, which is significantly manifested in many cultural heritages, festivities, traditions, and even with its people. Regardless, this one is unique and diverse city once had a negative perception among the people with regards to issues of peace and security. Hence, this study aimed to contribute in improving the image of Cotabato City as a tourist destination and increasing its tourism rate in terms of its strategy in digitally reaching tourists, anchoring it to the Visual Rhetoric Theory ? a theory explaining how visual images and texts can influence a person?s thinking and behavior. This study utilized the three stages of the creative process, which includes pre-production, production, and post-production. Key informant interviews with the city tourism officer and gathering of necessary data from the tourism office were conducted to explore the existing situation of Cotabato City in terms of the tourism industry, its needs, and potentials that served as the basis in identifying the contents and sections that were included in designing the mobile travel application for Cotabato City. For a city like Cotabato that has a potential in the tourism industry yet overshadowed by its reputation for being involved in many peace and order issues, communication through a mobile travel application played a pivotal role in determining ways to improve its image and provide opportunities for its people. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200, |
| Source of term or code |
BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pueblas, Mishael Jacob L., |
| Relator term |
adviser |
| 9 (RLIN) |
23245 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
