MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02603nam a22002533a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
UPMIN-00021193626 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231214121745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231214b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2019 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C54 O24 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ocho, Orlaine Rexie Mae, |
| Relator term |
author |
| 9 (RLIN) |
24414 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Disgrasya sa kadalanan, atong likayan : |
| Remainder of title |
a communication campaign to promote safety awareness and responsibilities among motorcycle drivers / |
| Statement of responsibility, etc. |
Orlaine Rexie Mae Ocho; Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
111 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
As motorcycles have been known to be the most convenient form of transportation in the Philippines, accidents involving them have been common incidents in the country as well. Motorcycles have been recorded as especially poor in safety as compared to other vehicles. To avoid these accidents, it is important for the motorcycle drivers to be aware of the safety precautions as well as the traffic rules and regulations that they should abide to. Although the same rules and regulations regarding motorcycle vehicles are being implemented by all LTO branches all over the country, information dissemination strategy including necessary information on the road safety and road user?s responsibilities is at the discretion of each branch. Since there is no uniform communication strategy used to disseminate necessary information that is being utilized by all the LTO branches, each branch is entitled to develop their own strategy on how to properly disseminate information towards their constituent motorcycle drivers. LTO-Kidapawan branch lacks a communication strategy which makes it difficult for them to disseminate necessary information to their consistent motorcycle drivers. Thus, the development of the campaign entitled, ?Disgrasya sa Kadalanan, Atong Likayan?. The researcher utilized the rope process in order to develop the campaign. The research component gathered data from the LTO through a key informant interview and from the respondents from Barangay Kisante, the locale of the study, through a survey. Documents from the aforementioned barangay and the implementing organization were obtained and studied to assess the effectivity of the campaign/s they implemented before. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200, |
| Source of term or code |
BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Escano, Ma. Teresa R., |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
