MARC details
000 -LEADER |
fixed length control field |
02663nam a22002533a 4500 |
001 - CONTROL NUMBER |
control field |
UPMIN-00021312027 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
UPMIN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240222162943.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240222b |||||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UPMin |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2019 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C54 V55 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Villacastin, Juven Nino A., |
Relator term |
author |
9 (RLIN) |
25155 |
245 ## - TITLE STATEMENT |
Title |
Exploring the role, rhetoric, and ramification of anti-vaccine narratives in the news coverage of the Dengvaxia crisis / |
Statement of responsibility, etc. |
Juven Nino A. Villacastin; Nelfa M. Glova, adviser |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Date of publication, distribution, etc. |
2019 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
154 leaves |
502 ## - DISSERTATION NOTE |
Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019 |
520 3# - SUMMARY, ETC. |
Summary, etc. |
In 2018, many Filipino parents refused to vaccinate their children because of vaccine scare that has been traced to the Dengvaxia crisis. The vaccine scare has caused a 49% drop in vaccination and a 367% increase in vaccine-preventable diseases all over the country (Cepeda, 2018, DOH, 2018; Lo, 2018). This scare can be attributed to the news reportage of the Devangxia crisis as a site for anti-vaccine narratives reinforced by rhetorical heuristics (Aurelio, 2018; Bacungan, de Guzman, and Hermonio, 2018; Cepeda, 2018; Santos, 2018). This study analyzed the rhetoric behind the crisis reportage of the Devangxia crisis by analyzing the rhetorical heuristics that logically equate, represent, or pathically associate vaccines, and vaccination with themes of vaccine danger, death, negligence, and malice. Using thematic analysis, 21 heuristics themes were identified. These themes constituted into four narratives: (N1) Dengvaxia as dangerous, (N2) Dengvaxia program as disaster, (N3) DOH as taking responsibility over the vaccination program. And (N4) Dengvaxia as helpful. Using content analysis, it was revealed that the anti-vaccine narratives (N1 and N2) made up 81% of the news coverage, while the pro-vaccine narratives (N3 and N4), only made up 19% (n=30). Heuristic prominence was also identified, with n1 being prominently logical, N2 being prominently representational, N3 being both prominently logical and representational, and N4 being prominently logical. The study's findings have ramifications on (1) the role of rhetorical heuristics in reinforcing each narrative, (2) narrative prominence on audience exposure and health beliefs, (3) heuristic prominence on audience information processing, and (4) state and quality of crisis reportage in the Philippines. |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
Main curriculum objective |
UndergraduateThesis |
Curriculum code |
COMA200, |
Source of term or code |
BACA, College of Humanities and Social Sciences |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Glova, Nelfa M., |
Relator term |
adviser |
9 (RLIN) |
23241 |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
a |
Fi |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
a |
UP |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Thesis |