Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 12279

003 - CONTROL NUMBER IDENTIFIER

• control field: UPMIN

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20230531145557.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 230531|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: UPMIN
• Transcribing agency: UPMIN

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing
• General subdivision: Management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (UPMIN)16378: Kotler, Philip. 11391, Marketing management :, c1984.