Normal view
MARC view
- BUSINESS & ECONOMICS / Marketing / General
Entry Topical Term
001 - CONTROL NUMBER
- control field: 26562
003 - CONTROL NUMBER IDENTIFIER
- control field: UPMIN
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20241119165449.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 241119|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: UPMIN
- Transcribing agency: UPMIN
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: BUSINESS & ECONOMICS / Marketing / General
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (UPMIN)20950: Percy, Larry. 26561, Strategic integrated marketing communications /