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The McGraw-Hill guide to writing a high-impact business plan: a proven blueprint for entrepreneurs / James B. Arkebauer.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c1995.Description: p. cmISBN:
  • 0070030596
  • 007003060X (pbk.)
Other title:
  • Guide to writing a high-impact business plan
Subject(s): DDC classification:
  • 808.066
  • 658.4012 20
LOC classification:
  • HD30.28 .A75 1995
Contents:
Introduction: Operating Your Company on Paper -- 1. Today, You Need a New Type of Plan -- 2. Start with a Definitive Purpose -- 3. The Heart of the Plan: The Business Description -- 4. The Market: Who Are They? -- 5. The Market Strategy: How to Get to Them -- 6. The Operations Plan - Basic Nuts and Bolts -- 7. Create a Schedule - Break It Down Point by Point -- 8. Presenting the High-Impact Management Team -- 9. The Financials - Strut Your Numbers -- Epilogue: Failing to Plan Is Planning to Fail -- Appendix A: Sample Business Plan -- Appendix B: Business Plan Glossary -- Appendix C: Sources of Everything.
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Includes index.

Includes index.

Introduction: Operating Your Company on Paper -- 1. Today, You Need a New Type of Plan -- 2. Start with a Definitive Purpose -- 3. The Heart of the Plan: The Business Description -- 4. The Market: Who Are They? -- 5. The Market Strategy: How to Get to Them -- 6. The Operations Plan - Basic Nuts and Bolts -- 7. Create a Schedule - Break It Down Point by Point -- 8. Presenting the High-Impact Management Team -- 9. The Financials - Strut Your Numbers -- Epilogue: Failing to Plan Is Planning to Fail -- Appendix A: Sample Business Plan -- Appendix B: Business Plan Glossary -- Appendix C: Sources of Everything.

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