Winning on the marketing front : the corporate manager's game plan / William A. Cohen.

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Material type: Text

TextSeries: Wiley series on business strategyPublication details: New York : Wiley, c1986.Description: x, 381 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating		Available

"Sources of secondary research": p. 283-321.

Includes index.

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