Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)Subject(s): DDC classification:- 658.8 21
- HF5415.13 .M369 1999
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | University Library Regular Circulation | Circulating | HF5415.13 .M369 1999 HF5415.13 M369 1999 (Browse shelf(Opens below)) | Available | 3UPML00004812 |
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HF5415.13 .K64 1991 HF5415.13 .K64 1991 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .M369 1999 HF5415.13 M369 1999 Basic marketing : a global-managerial approach/ | HF5415.13 M369 2005 Applications in basic marketing: clippings from the popular business Press / | HF5415.13 .M695 1998 HF5415.13 M695 1998 Quantitative analysis in marketing management / | HF5415.13 P32 1993 Preparing the marketing plan / |
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
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