Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN:- 0256139903
- 0256206872
- 658.8 20
- HF5415.13 .M369 1996
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.13 M369 1996 (Browse shelf(Opens below)) | Available | 3UPML00008897 |
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Includes bibliographical references and indexes.
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