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Basic marketing : a managerial approach / E. Jerome McCarthy.

By:

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

Text

TextPublication details: Homewood, Ill. : R. D. Irwin, 1975.Edition: 5th edDescription: xvi, 694 p. : ill. ; 25 cmISBN:

0256015678

Subject(s):

Marketing -- Management

DDC classification:

658.8

LOC classification:

HF5415.13 .M3 1975

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Holdings ( 3 )
Title notes ( 1 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Book	University Library	Circulating	HF5415 M22 1975 (Browse shelf(Opens below))		Available		3UPML00006236
Book	University Library	Circulating	HF5415 M22 1975 (Browse shelf(Opens below))		Available		3UPML00006216
Book	University Library	Circulating	HF5415 M22 1975 (Browse shelf(Opens below))	c.3	Available		3UPML00006287

Includes bibliographical references and index.

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