Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994.Edition: 8th edDescription: xxix, 801 p. : ill. (some col.), col. map ; 27 cmISBN:- 0137228511
- 0130980056
- 658.8 20
- HF5415.13 .K64 1994
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.13 .K64 1994 HF5415.13 K64 1994 (Browse shelf(Opens below)) | Available | 3UPML00004808 | |
Book | University Library Regular Circulation | Circulating | HF5415.13 .K64 1994 HF5415.13 K64 1994 (Browse shelf(Opens below)) | Available | 3UPML00004809 |
Includes bibliographical references and indexes.
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