Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type: TextPublication details: Plano, Tex. : Business Publications, 1988.Edition: 4th edDescription: xiv, 767 p. : ill. ; 25 cmISBN:- 0256036764
- 658.8 19
- HF5415.13 .B448 1988
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.13 B448 1988 (Browse shelf(Opens below)) | Available | 3UPML00017944 |
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HF 5415.1265 I56 2002 Internet marketing : building advantage in the networked economy / | HF5415.1265 .R44 2000 HF5415.1265 R44 2000 Electronic marketing : integrating electronic resources into the marketing process / | HF5415.127 .F75 2009 The complete idiot's guide to target marketing / | HF5415.13 B448 1988 Cases in marketing management / | HF5415.13 B66 1995 Marketing management : a strategic approach with a global orientation / | HF5415.13 B83 1975 Cases in marketing management / | HF5415.13 C6348 2001 The marketing plan / |
Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).
Includes bibliographical references and index.
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