The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1985.Description: xii, 292 p. : ill. ; 24 cmISBN:- 0136120784
- 382/.0952 19
- HF5415.12.J3 K68 1985
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.12.J3 K68 1985 (Browse shelf(Opens below)) | Copy 1 | Available | ||
Book | University Library | Circulating | HF5415.12 J3 K68 1985 (Browse shelf(Opens below)) | Available | 3UPML00017659 |
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HF5415 S745 1991 Fundamentals of marketing / | HF5415.1 .B85 2009 Marketing / | HF5415.1 K52 Quantitative analysis for marketing management | HF5415.12 J3 K68 1985 The new competition / | HF5415.123 B87 Introduction to marketing communication : an integrated approach / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / |
Bibliography: p. 268-281.
Includes index.
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