The marketing plan / William A. Cohen.

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Material type: Text

TextPublication details: New York : Wiley, c2001.Edition: 3rd edDescription: x, 397 p. : ill. ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.13 C6348 2001 (Browse shelf(Opens below))	Available		3UPML00017142

Includes bibliographical references (p. 363-380) and index.

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