Marketing management : analysis, planning, and control / Philip Kotler.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980.Edition: 4th edDescription: xi, 722 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.13 K64 1980 (Browse shelf(Opens below))	Available		3UPML00006342

Includes bibliographical references and indexes.

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