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Marketing / Dhruv Grewal, Michael Levy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cmISBN: - 9780073380957 (alk. paper)
- 0073380954 (alk. paper)
- 658.8 22
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University Library Regular Circulation | Circulating | HF5415 .G675 2010 (Browse shelf(Opens below)) | Available | 3UPML00019481 |
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| HF5415 B53 2006 Contemporary marketing / | HF5415 .E65 1994 HF5415 E65 1994 Promotional strategy : managing the marketing communications process / | HF5415 G675 2009 Marketing / | HF5415 .G675 2010 Marketing / | HF5415 G6753 2011 Marketing / | HF5415 H178 The meaning and source of marketing theory / | HF5415 K52 1997 Marketing in the not-for-profit sector / |
Includes bibliographical references (p. 625-656) and indexes.
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