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Marketing research: management and methods [by] Walter B. Wentz.
Material type:
TextPublication details: New York, Harper & Row [1972]Description: xii, 590 p. illus. 24 cmISBN: - 0060470070
- 658.8/3/018
- HF5415.2 .W45
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University Library Regular Circulation | Circulating | HF5415.2 W45 (Browse shelf(Opens below)) | Available | 3UPML00006217 |
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| HF5415.2 .D44 1999 HF5415.2 .D44 1999 Developing a market orientation / | HF5415.2 .M3167 2001 HF5415.2 .M3167 2001 Qualitative market research : a comprehensive guide / | HF5415.2 .S469 1998 HF5415.2 S469 1998 Marketing research : an aid to decision making / | HF5415.2 W45 Marketing research: management and methods | HF5415.2 Z53 1999 Essentials of marketing research / | HF5415.3 D43 1986 Cases in consumer behavior / | HF5415.3 H65 Consumer research : introspective essays on the study of consumption / |
Includes bibliographies.
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