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Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1999.Edition: 7th edDescription: xxxviii, 1017 p. : ill. ; 26 cmISBN: - 0030238161
- 658.8/3 21
- HF5415.2 .C5 1999
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University Library | Circulating | HF5415.2 C58 1999 (Browse shelf(Opens below)) | Available | 3UPML00004839 |
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| HF5415.153 .K374 2012 Find your next : using the business genome approach to find your company's next competitive edge / | HF5415.157 .A33 2012 Good products, bad products : essential elements to achieving superior quality / | HF5415.2 C58 1995 Marketing research : methodological foundations / | HF5415.2 C58 1999 Marketing research : methodological foundations / | HF5415.2 .D44 1999 HF5415.2 .D44 1999 Developing a market orientation / | HF5415.2 E5 1968 Consumer behavior | HF5415.2 G88 2001 Marketing research and analysis : a course syllabus in business administration 234 / |
Includes bibliographical references and indexes.
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