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Advertising / William F. Arens, David H. Schaefer, Michael F. Weigold.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2012.Description: xiii, 498, [34] p. : illISBN: - 9780078028915
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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University Library Regular Circulation | Circulating | HF 5821 A73 2012 (Browse shelf(Opens below)) | Available | 3UPML00024312 |
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| HF5718.3 G84 2007 Mary Ellen Guffey's essentials of business communication / | HF5721 D65 Write for business: skills for effective report writing in english / | HF5801 S98 Advertising and the mind of the consumer : what works, what doesn't, and why / | HF 5821 A73 2012 Advertising / | HF5821 .L268 2001 Advertising : a framework / | HF5825 .B8 1999 HF5825 B8 1999 Advertising copywriting / | HF5827.2 .T76 1996 HF5827.2 T76 1996 The new positioning : the latest on the world's #1 business strategy / |
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