Thesis (Master in Management) -- University of the Philippines Mindanao, 2023

The framework provided by this paper will allow the company to achieve PCAB Category AAA accreditation. The external environment analysis utilized PESTLE Analysis and Porter’s Five Forces Analysis, while strategic management was guided by the frameworks proposed by Fred David (1997) and Wheelen and Hunger (2003). The utilization of an External Factor Evaluation (EFE) matrix was employed to examine the external environment. Based on the findings, the company is situated in a moderate position, indicating the possibility of enhancing its capacity to effectively address external circumstances. The aforementioned response may materialize in the form of product innovation and market diversification. The growth model proposed by Churchill and Lewis (1983) and an internal factor evaluation (IFE) matrix were utilized subsequent to conducting an analysis of the internal environment. Moreover, Equicon’s position has been ascertained by employing the five management elements outlined in Churchill and Lewis’ (1983) Growth Model. With the exception of the management aspect, which remains in the survival stage, the findings suggest the Equicon is currently experiencing growth I its overall trajectory. Based on the IFE matrix, an assessment of Equicon’s financial position, HR competency, and operations management indicates that the company possesses certain assets that can be leveraged for growth, as well as areas of improvement that need to be addressed. The formulation of the firm’s vision and mission statements was guided by the SMART (specific, measurable, achievable, relevant and time-bounded) goals. The aforementioned plans will function as the company’s comprehensive framework for its objectives over span of five years. The utilization of matrices such as the IE Matrix, SWOT Matrix, and QSPM has yielded two significant tactics in the development of strategies. Market penetration and product development are two key strategies that companies employ to achieve growth and gain a competitive advantage in the market. The Gantt Chart was utilized to established the budget, designate the person responsible for overseeing the project, and outline the plan for executing the strategy. The assessment of the implementation strategies was conducted utilizing a balanced scorecard. Equicon intends to utilize various tools and effectively manage organized data as a fundamental component of its strategic approach to monitoring and achieving its objectives within the upcoming five-year period.