Thesis (Master in Mangement) -- University of the Philippines Mindanao 2023

Coconut world has grown throughout the years, from eight employees in 2001 to 30 as of April 2023. The purchase of transportation equipment, such as trucks and a forklift increased operational efficiently. However, the organization is facing financial analysis and performance evaluation issues. Although profitability ratios remained positive during the COVID-19 epidemic, financial measures must be used more effectively to evaluate and monitor performance. This strategic plan paper proposes the illustration of Fred David’s framework to address these difficulties and enhance overall performance. The framework involves strategy formulation, reassessing the entity’s vision, mission and goals and goals, and environmental scanning employing analytical tools to evaluate external and internal factors. Strategy implementation and evaluation are subsequent steps, comparing performance against key parameters and aligning it with organizational feedback and control objectives. The objective is to enhance Coconut World’s performance by addressing internal weaknesses, considering external factors, and developing robust monitoring and evaluation methods. To maintain its market position and achieve its goals, Coconut World must tackle data recording and encoding into a computer and performance monitoring issues. The “Hold and Maintain” strategy prioritizes internal operational improvements, such as ensuring product quality, expanding sources, and increasing sales revenue. By leveraging data to make informed decisions. Coconut World can enhance its position in the coconut industry. Key initiatives include implementing a quality record system, cultivating strong supplier relationships, and attracting new suppliers, aiming to achieve a 10% revenue increase over three years. Additionally, the use of supplier databases, tracking referrals, and monitoring sales income will facilitate a 5% annual growth in coconut sales.