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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R. Watson and Frederick Fico.

By:

Riffe, Daniel [author.]

Contributor(s):

Material type: Text

TextPublisher: New York, NY : Routledge, 2019Edition: Fourth editionDescription: 224 pContent type:

text

Media type:

computer

Carrier type:

online resource

Subject(s):

Additional physical formats: Print version:: Analyzing media messagesLOC classification:

Contents:

Introduction -- Defining content analysis as a social science tool -- Designing a content analysis -- Computers and content analysis -- Measurement -- Sampling -- Reliability -- Validity -- Data analysis.

Summary: "The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"-- Provided by publisher.

List(s) this item appears in: BA Communication Arts

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	P93 R54 2019 (Browse shelf(Opens below))	Available		3UPML00026823

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First edition published by Routledge 1998. Fourth edition published by Routledge 2019.

NMGlova ( Recommending faculty) AY 2022-2023

Includes bibliographical references and index.

"The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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