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Exploring public relations and management communication / Ralph Tench, Stephen Waddington.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson, 2021Edition: Fifth editionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292321745
Uniform titles:
  • Exploring public relations
Subject(s): Additional physical formats: Online version:: Exploring public relations and management communicationDDC classification:
  • 659.2 23
LOC classification:
  • HM1221 .T46 2021
Summary: "Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"-- Provided by publisher.
List(s) this item appears in: BA Communication Arts
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book University Library Regular Circulation Circulating HM1221 T46 2021 (Browse shelf(Opens below)) In transit from University Library to College of Humanities and Social Sciences since 2024-11-22 3UPML00026818

Revised edition of: Exploring public relations. 2017

MTR Escano (Recommending faculty) AY 2022-2023

Includes bibliographical references and index.

"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"-- Provided by publisher.

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