Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms / Kelly McErlean.

By:

McErlean, Kelly [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138638815
9781138638822

Subject(s):

DDC classification:

302.23 23

LOC classification:

P96.S78 M34 2018

Contents:

Introduction -- Traditional narrative texts -- Subjective interpretation -- Sound design -- Visual montage -- Codifying story elements -- Interactive narratives -- The business of transmedia storytelling -- Conclusion

Summary: "Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos"-- Provided by publisher.

List(s) this item appears in: BA Communication Arts

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Holdings ( 1 )
Title notes ( 4 )
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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	P96 S78 M34 2018 (Browse shelf(Opens below))	Available		3UPML00026837

SMC Sanchez (Recommending faculty) AY 2022-2023

Includes bibliographical references (pages 185-192) and index.

"Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos"-- Provided by publisher.

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