Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

By:

Kingsnorth, Simon [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781398605992
9781398605978

Subject(s):

Additional physical formats: Online version:: Digital marketing strategyDDC classification:

658.8/72 23/eng/20220225

LOC classification:

HF5548.32 .K566 2022

Summary: "Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- Provided by publisher.

List(s) this item appears in: BS Agribusiness Economics

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5548.32 K566 2022 (Browse shelf(Opens below))	Available		3UPML00019789

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Previous	HF5548.32 .E375 2000 HF5548.32 E375 2000 Electronic commerce : the strategic perspective /	HF5548.32 G38 1999 Business \| the speed of thought : using a digital nervous system /	HF5548.32 H35 2001 E-business essentials /	HF5548.32 K566 2022 Digital marketing strategy : an integrated approach to online marketing /	HF5548.32 .K667 2000 HF5548.32 K667 2000 The E-commerce book : building the E-empire /	HF 5548.32 L38 2011 E-Commerce 2011 /	HF5548.32 .M46 2000 Scaling for e-business : technologies, models, performance, and capacity planning /	Next

Revised edition of the author's Digital marketing strategy, [2019]

IMA Acopiado (Recommending faculty) AY 2022-2023

Includes bibliographical references and index.

"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- Provided by publisher.

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