Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublisher: Harlow, England ; New York : Pearson, 2023Edition: Ninth editionDescription: pages cmContent type:- text
- unmediated
- volume
- 9781292402727
- 650.072 23/eng/20221107
- HD30.4 .S28 2023
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HD30.4 S28 2023 (Browse shelf(Opens below)) | Available | 3UPML00019785 |
Browsing School of Management shelves, Shelving location: Regular Circulation, Collection: Circulating Close shelf browser (Hides shelf browser)
HD30.4 A45 2000 Doing critical management research / | HD30.4 .E47 2011 Business research methods / | HD30.4 .G68 2002 HD30.4 G68 2002 Grounded theory : a practical guide for management, business and market researchers / | HD30.4 S28 2023 Research methods for business students / | HD30.4 S435 2003 Research methods for business : a skill-building approach / | HD30.4 .S73 2000 HD30.4 S73 2000 Using psychology in management training : the psychological foundations of management skills / | HD30.4 Z54 1991 Business research methods / |
JMP Sarmiento (Recommending faculty) AY 2022-2023
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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