A content analysis on the quantity of violent acts of the fantasy shows Dyesebel and Dyosa / Estella Mae R. Getizo

By: Material type: TextTextDescription: 80 leavesSubject(s): Dissertation note: Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao Abstract: The relationship between the media violence and aggressive behavior has been a debate since the invention of the television. Scholars say that media violence is casually link to aggressive behavior while other scholars still don't adhere to this thought. Fantasy shows, like Dyesebel and Dyosa, in the country are believed to have greater number of audience than soap operas. Moreover, their audience usually ranged from 2-12 years old. A content analysis is done to identify the amount of violent acts that theses shows portrayed. The prevalence of violent acts as well as who usually conducts, to whom, in what manner, and why were also evaluated in this study. Dyosa portrayed more violent acts than Dyesebel during their respective data gathering period. However, Dyesebel portrayed more physical violence (done by bare hands and used of weapons like knives, guns, etc.) than acts that used magic. Also, in the National Urban TV Audience Measurement (NUTAM) survey as of October 2008 by AGB Nielsen, Dyesebel had more audience that range from 1-12. Different mass media theories were used to analyze the results gathered and its possible relationship with aggressive behavior.
List(s) this item appears in: BA Communication Arts
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Item type Current library Collection Call number Copy number Status Date due Barcode
Thesis Thesis University Library Theses Room-Use Only LG993.5 2009 C54 G475 (Browse shelf(Opens below)) Available 3UPML00023487
Thesis Thesis University Library Archives and Records Non-Circulating LG993.5 2009 C54 G475 (Browse shelf(Opens below)) 1 Preservation Copy 3UPML00033315
Thesis Thesis University Library Archives and Records Non-Circulating LG993.5 2009 C54 G475 (Browse shelf(Opens below)) 2 Preservation Copy 3UPML00033316

Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao

The relationship between the media violence and aggressive behavior has been a debate since the invention of the television. Scholars say that media violence is casually link to aggressive behavior while other scholars still don't adhere to this thought. Fantasy shows, like Dyesebel and Dyosa, in the country are believed to have greater number of audience than soap operas. Moreover, their audience usually ranged from 2-12 years old. A content analysis is done to identify the amount of violent acts that theses shows portrayed. The prevalence of violent acts as well as who usually conducts, to whom, in what manner, and why were also evaluated in this study. Dyosa portrayed more violent acts than Dyesebel during their respective data gathering period. However, Dyesebel portrayed more physical violence (done by bare hands and used of weapons like knives, guns, etc.) than acts that used magic. Also, in the National Urban TV Audience Measurement (NUTAM) survey as of October 2008 by AGB Nielsen, Dyesebel had more audience that range from 1-12. Different mass media theories were used to analyze the results gathered and its possible relationship with aggressive behavior.

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