UPCAT campaign print materials : a print production research / Eureka D. Candari
Material type:
TextLanguage: English Description: 60 leavesSubject(s): Dissertation note: Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao Abstract: The University of the Philippines Mindanao uses a variety of public relations materials, specifically by the Office of the University Registrar (OUR) during University of the Philippines College Application Test (UPCAT) campaign every year in order to project the desired image of the university to encourage the target audience to enroll. Information kit and brochure are presented during these campaigns. The focus of this study was making the materials exciting and readable to the target audience. This thesis's main objective is to create a more effective print materials, that can be used during the UPCAT campaigns. In order to achieve this, this study created a framework with images and text and layout guided by principles and operations suited for each.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Thesis
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College of Humanities and Social Sciences | Room-Use Only | LG993.5 2010 C54 C35 (Browse shelf(Opens below)) | Available | 3UPML00023858 | ||
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Thesis
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University Library Archives and Records | Preservation Copy | LG993.5 2010 C54 C35 (Browse shelf(Opens below)) | 1 | Not For Loan | 3UPML00033286 | |
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Thesis
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University Library Archives and Records | Preservation Copy | LG993.5 2010 C54 C35 (Browse shelf(Opens below)) | 2 | Not For Loan | 3UPML00033287 |
Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
The University of the Philippines Mindanao uses a variety of public relations materials, specifically by the Office of the University Registrar (OUR) during University of the Philippines College Application Test (UPCAT) campaign every year in order to project the desired image of the university to encourage the target audience to enroll. Information kit and brochure are presented during these campaigns. The focus of this study was making the materials exciting and readable to the target audience. This thesis's main objective is to create a more effective print materials, that can be used during the UPCAT campaigns. In order to achieve this, this study created a framework with images and text and layout guided by principles and operations suited for each.
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