Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao

This study was conducted not only to present that humor injected to commercials can help maintain the attention of the audience, but also to show the relationship of the reception and response of the audience to the purpose of the creation of the advertisement. The researcher further aimed to proved that thinking of the audience is strongly influenced by his/her personality structures such as intellectual capabilities depending on the educational attainment, attentiveness, perception, etc. this study used reception analysis of Elene E. Pernia considering the reach of 101.1 MOR FM and the frequency of exposure of the audiences who have different basic demographic profiles to measure the efficiency and effectiveness of their spoofed ads, the Tanini Wonder Products in attention grabbing. This was done by conducting surveys, which included handing out questionnaires among the selected respondents who were assured to belong in the Classes C, D, and E of the society, who were also the target audiences of the radio station. The researcher was able to reveal that the chosen tactic of 101.1 MOR FM, airing their spoofed herbal medicine ads during the peak of popularity of the herbal medicines in the market to also allure listeners was successful, although there are number of respondents who got annoyed of the ads. This study was also able to discuss that the audiences were already influenced by their prior perception regarding herbal ads being ineffective, and that their presented testimonials were only made for promotion purposes. Thus, there were no longer deceived by the existence of the spoofed ads. It was also found out through the data gathered that respondents consider 101.1 MOR FM as a popular station even before the airing of the Tanini Wonder Products, however, it is helping the station in maintaining their audiences. The results of this study showed that 101.1 MOR FM has succeed in their chosen tactic in grabbing the attention of their audiences but people are varied and has different profiles that their way of looking into things also differ. Others may have enjoyed, others were annoyed of the spoofed ads. It was also observed that the format of advertisement and marketing strategies of different media forms constantly changes depending on the existing trends. This study is timely and the spoofed ads may come to its unpopular time and soon may be back on fad again, thus that this may serve as additional reference for future studies on reception analysis.