Analyzing imageability and space legibility for the enhancement of visual and user appeal of major public markets in Davao City / Jessamine Kuh A. Fortuna

By: Material type: TextTextPublication details: 2012Description: 277 leavesSubject(s): Dissertation note: Thesis (BS Architecture) -- University of the Philippines Mindanao, 2012 Abstract: Public markets give a distinct identity to any community. This manifests a perfect example of a society's culture and lifestyle: how people behave, the materials used for constructing the building, the commodities sold, and the building's aesthetic value. This research studied on the visual and user appeal in Davao City's major public markets ? Agdao Public Market, Bankerohan Public Market and Toril Public Market - through the Kevin Lynch's concept of imageability and legibility. It also looked into the safety and security issues in the public markets affected by the markets legibility. The research showed an aesthetically appealing marketplace induces a strong image to the observer. The cognitive maps in the study showed that abandoned areas in the market are avoided since it poses safety and security risks to the buyers. Legibility and imageability are the main concepts used in this study. These concepts were used to determine the visual and user appeal in public markets. In the end, there is a need to enhance the visual appeal of the marketplaces in the city, which will instill an aesthetically appealing image in the minds of the locals and visitors alike.
List(s) this item appears in: BS Architecture
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Thesis Thesis College of Humanities and Social Sciences Room-Use Only LG993.5 2012 A7 F67 (Browse shelf(Opens below)) Available 3UPML00024559
Thesis Thesis University Library Archives and Records Preservation Copy LG993.5 2012 A7 F67 (Browse shelf(Opens below)) 1 Not For Loan 3UPML00036619
Thesis Thesis University Library Archives and Records Preservation Copy LG993.5 2012 A7 F67 (Browse shelf(Opens below)) 2 Not For Loan 3UPML00036621
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Thesis (BS Architecture) -- University of the Philippines Mindanao, 2012

Public markets give a distinct identity to any community. This manifests a perfect example of a society's culture and lifestyle: how people behave, the materials used for constructing the building, the commodities sold, and the building's aesthetic value. This research studied on the visual and user appeal in Davao City's major public markets ? Agdao Public Market, Bankerohan Public Market and Toril Public Market - through the Kevin Lynch's concept of imageability and legibility. It also looked into the safety and security issues in the public markets affected by the markets legibility. The research showed an aesthetically appealing marketplace induces a strong image to the observer. The cognitive maps in the study showed that abandoned areas in the market are avoided since it poses safety and security risks to the buyers. Legibility and imageability are the main concepts used in this study. These concepts were used to determine the visual and user appeal in public markets. In the end, there is a need to enhance the visual appeal of the marketplaces in the city, which will instill an aesthetically appealing image in the minds of the locals and visitors alike.

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