Thesis, Undergraduate (BS Agribusiness Economics)--U.P. Mindanao.

The trade of street food is a growing sector worldwide with about 2.5 billion people worldwide as consumers. However, this sector is always faced with issues and problems of food safety, such as food-borne pathogens. Despite the numerous food safety incidents caused by street foods worldwide, the demand is still steadily increasing. Thus, this study aimed to determine the risk perception and risk attitude of consumers on the safety of street foods and the factors that affect the formation of their risk perception and attitude. Students being a significant group of street food consumers were chosen as respondents of this study. Based on the results of the study, it was found that consumers percieved that there is only moderate risk present in street food. However, consumers are generally averse in taking risks from eating street foods. The consumers' socio-economic status, frequency of street food consumption and food safety information were found to significantly affect their risk perception. On the other hand, the risk attitude of consumers was found to be affected by their age, educational background, frequency of street food consumption and risk perception. Furthermore, consumers expressed their willingness to pay more for safer street foods.