Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, 2008

JVF Commercial is a heavy equipment and machinery distributor positioned to assist the government, construction and mining companies and other clients who understand the potential benefit of having state of the art equipment and reliable services. The study was aimed at formulating a proposed strategic plan for JVF Commercial from 2008 to 2012. In making the strategic plan, the company's external environment was evaluated to identify the potential opportunities and threats, as well as possible factors that can spell the company's success or failure in the next five years. Similarly, the internal environment of JVF Commercial was evaluated including its current financial status, operations and objectives. The booming mining industry and increased government projects in the country are the major opportunities that give the company great potential to grow. On the other hand, competition, surplus, political instability, inconsistent government policies and alleged corruption in the government are some threats to this business. The identified strengths of JVF Commercial are committed and skilled technical staff, good financial standing and strong community involvement. On the other hand, the large inventory of parts, aging workforce, highly centralized management hierarchy and weak organization are among the listed weaknesses of the company. The company's revenues were steadily climbing in the past five years and further growth is anticipated in the future, as geographically marketing expansion is implemented particularly in the Visayan region. The enhancement of maintenance and servicing programs will attract more potential clients. Financial projections for 2008 to 2012 were made and presented. JVF plans to provide fast and efficient services throughout the archipelago by establishing branches. In addition, the company will continue to market its product and services, add new clients to the company's training and consulting practice, and constantly strive to bring the latest in equipment and machinery technology to the business community.